Who are we

At Mirorré, perfume is not just a scent — it’s your reflection.

We are the mirror where you express your identity, your mood, and your true self.


Backed by the success of Alma & Co — which in less than two years became Egypt’s No.1 jewelry brand and the largest gold-plated accessories store in the Arab world, serving more than 70,000 clients — we bring the same foundation of Quality First into the world of fragrances.


Perfume for us is passion, not an afterthought. For over a year and a half, we studied, researched, tested, and refined every detail until we built a collection unlike anything in the market. Every Mirorré fragrance is Extrait de Parfum (28–40% concentration), premium and clean, tested through multiple stages and proven to perform.


What makes us different? Fair pricing. We don’t play the game of fake categories or inflated luxury. Our pricing is honest, cost-based, and transparent:


  • Some perfumes are far more affordable than the market.
  • Some match the market.
  • And some are higher — because they are rarer, ultra-niche, or simply a quality no one else dares to offer.



We serve the smart shopper and true perfume lover — those who appreciate great designer icons, rare niche gems, and even ultra-niche treasures that are often impossible to find. Mirorré makes them all accessible in one place.


And because details matter, every fragrance comes in luxurious hardcover packaging — perfect as a gift or a keepsake, reflecting the premium experience from start to finish.


We also care about tomorrow. With every new order, you can return your used bottle, cap, and box, and receive a 100 EGP credit — because recycling and responsibility are part of our mission.

 

But we don’t stop there. Mirorré is built to make your journey effortless:

  • Detailed descriptions that let you understand a perfume as if you already know it.
  • Smart filters to guide you by personality, mood, and occasion.
  • Multiple sizes (35ml, 55ml, 110ml) to give you accessibility and choice.


Our mission is clear:

To become the No.1 inspired perfume store in the region, not only by offering the widest collection — from designer to niche to ultra-niche, including even the rarest global icons — but also by being the store where you always find yourself reflected.


This is Mirorré.

Where luxury meets honesty. Where variety meets focus.

Where you don’t just buy a perfume — you find your mirror.